Blockchain is rapidly becoming widely adopted by individuals and brands alike. The current value of blockchain technologies, while hard to precisely calculate due to exceptional volatility, is estimated to be more than 1.8 trillion USD. With the arrival of Web3, new ways of doing business and the importance of digital assets, blockchain technology is simultaneously a looming threat and promising opportunity for organizations and IP owners.

Blockchain transactions are, by design immutable and therefore nearly impossible to modify. Their international and direct peer-to-peer nature is unmoderated by intermediaries or institutions, intentionally creating a decentralized network. This decentralized permanence poses a substantial risk to IP owners, as they may lose control of their brand within the blockchain space.