August 17, 2023 11:00 am EST
Story, Audience, and Listening: Essential Elements of Good UX Design

In the webinar, O'Reilly author Dan Berlin will moderate a panel discussion focused on integrating user experience (UX) research and design methods within library settings.
The webinar aims to empower librarians with the knowledge and strategies to provide more relevant, user-centric services to their patrons. Panelists, who are leading UX experts and contributors to the book "97 Things Every UX Practitioner Should Know," will share their expertise from the world of business and tech on topics such as user research, content architecture, storytelling, and inclusive design.
Attendees will gain practical insights on how to effectively gather user feedback to inform the design of intuitive interfaces, and continuously improve library services based on user needs and preferences
The webinar aims to empower librarians with the knowledge and strategies to provide more relevant, user-centric services to their patrons. Panelists, who are leading UX experts and contributors to the book "97 Things Every UX Practitioner Should Know," will share their expertise from the world of business and tech on topics such as user research, content architecture, storytelling, and inclusive design.
Attendees will gain practical insights on how to effectively gather user feedback to inform the design of intuitive interfaces, and continuously improve library services based on user needs and preferences
We will be covering the following topics:
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Engaging audiences by telling compelling stories: Draw in your audiences by leveraging the components of good storytelling.
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Writing content that your audience wants to read: Align your content's voice and tone to the needs of your audience
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Ensuring the UX addresses universal needs: Design inclusive experiences that consider the needs of people of all backgrounds
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Moderating effective UX research: Leverage self-awareness get the most out of user interviews
Our talented speakers cover UX research, innovation and AI:

Dan Berlin
Founder and Principal
Watch City Research
Watch City Research

Reena Ganga
Product Design Lead, AI Experiences
Meta
Meta

Marino Fernandes
Content Strategist
Executive Office of Technology Services and Security
Commonwealth of Massachusetts
Executive Office of Technology Services and Security
Commonwealth of Massachusetts

Chris LaRoche
Principal User Researcher
Liberty Mutual Insurance
Liberty Mutual Insurance
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