Owning the Runway:
Managing fashion product designs and trademarks

Watch the recording

What is the webinar about?

The unique design and branding of a product—from shoes and handbags to dresses and fabric prints—plays a crucial role in its market success. Yet brand owners don’t always clear their product designs and trademarks properly, or at all. In this webinar, two trademark practitioners share their insights on searching and protecting fashion designs and brands. We will also update attendees on new approaches for searching product designs and image trademarks using advanced image recognition technology.

Dyan Finguerra-DuCharme, Partner, Pryor Cashman

Dyan Finguerra-DuCharme is a partner at Pryor Cashman.  With more than 20 years of experience litigating and advising on complex intellectual property matters, Dyan is widely recognized as the go-to lawyer for trademark, trade dress, false advertising and copyright disputes.  She has particular expertise securing and enforcing the IP rights of global fashion, luxury goods and cosmetics brands, and has been named a leading trademark lawyer by World Trademark Review’s WTR 1000 every year since 2012.

Lisa Keith, Vice President Deputy General Counsel, Steve Madden

Lisa Keith is the Vice President, Deputy General Counsel of Steven Madden, Ltd. where she works closely on all legal matters involving the company.  She manages all intellectual property and marketing matters for Steve Madden and its portfolio of brands, including Betsey Johnson, Blondo, Dolce Vita, and Brian Atwood.  Lisa has extensive experience in intellectual property protection for brands.  Prior to joining Steve Madden, Lisa was a senior associate at Davis Wright Tremaine LLP, where she represented clients in the fashion, technology, food and beverage and luxury goods industries.  Lisa has represented clients in litigation proceedings as well as before the Trademark Trial and Appeal Board.  She is also well versed in international trademark issues, having worked closely with foreign counsel to manage worldwide trademark portfolios.  Lisa has represented clients in cybersquatting and other domain name disputes.  

Prior to her tenure at Davis Wright, Lisa began her legal career at Gibson, Dunn & Crutcher LLP, where she practiced in the litigation department with a focus on anti-counterfeiting and intellectual property litigation.  Lisa has written and spoken on legal topics related to marketing, intellectual property, and anti-counterfeiting.  She is a member of the New York City Bar Association, where she serves on the Fashion Law Committee.  

Lisa earned her J.D. from New York University School of Law and her B.A from Brandeis University.  She is admitted to practice in New York.  

What topics are discussed?

  • Challenges in searching and protecting fashion and apparel brands and designs
  • Developing effective strategies for searching and defending trade dress, trademarks and product designs
  • Practical tips for evaluating search results to assess availability and the risk of conflict
  • Case studies that illustrate strategies for securing and protecting fashion brand assets