Public libraries are cornerstones of their communities, but in today’s digital-first world, standing out demands more than great programs and collections. It requires intentional branding and strategic merchandising that engage interest and tell your library’s story.
"Not everybody grew up using libraries and there's a lot of competition for people's attention, so it's important to let people know what's in it for me if I use the library."
Cordelia Anderson, Consultant and author of Library Marketing and Communications: Strategies to Increase Relevance and Results
What’s Inside:
Expert Advice: Learn from Cordelia Anderson, a leading library marketing consultant, as she breaks down essential branding components like brand position, voice and identity.
Practical tools and strategies: Discover how to create cohesive user experiences using proven branding techniques and innovative merchandising approaches.
Technology highlights: Explore how tools like Vega LX can help you streamline workflows, maintain brand consistency across platforms and amplify your library’s impact.
“Due to the ease of access and the variety of content and formats available, ExLibris will enable our academic community to access information that produces
better outcomes.”
Tomomi Asano, Manager of the Public Service Group at International
Christian
University Library
“Due to the ease of access and the variety of content and formats available, ExLibris will enable our academic community to access information that produces
better outcomes.”
Tomomi Asano, Manager of the Public Service Group at International
Christian
University Library
“Due to the ease of access and the variety of content and formats available, ExLibris will enable our academic community to access information that produces
better outcomes.”
Tomomi Asano, Manager of the Public Service Group at International
Christian
University Library
