Tuesday August 24th 2021 10:00 am EST | 04:00 pm CET
COVID-19 medtech recovery and impact on account engagement
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How companies can align their sales strategy to keep pace with market changes
The pandemic has drastically impacted commercial activities across the medtech market. Deferred elective procedures and limited access to healthcare settings and providers have upended account planning and engagement tactics, and many commercial teams are using this as an opportunity to revisit their strategy and the customers they should prioritize.
How are medtech commercial teams updating their strategies and tactics to stay ahead?
In this webinar, Roman Eguzhov (National Sales Manager) from Boston Scientific and Clarivate’s commercial targeting product manager Jason Lau will discuss:
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The lasting impact of COVID-19 on medtech commercial activities and the road to market recovery
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New considerations for account targeting and existing resources to drive decision-making
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Evolving engagement models, strategies and channels
Our talented speakers cover research, innovation and intellectual property
Roman Eguzhov
National Sales Manager
at Boston Scientific
at Boston Scientific
Roman Eguzhov has 15 years of medtech experience, and has worked at Karl Storz, Roche, and Novartis before he joined Boston Scientific in 2014. At Boston Scientific, he is currently responsible for the Urology & Pelvic Health business in the Nordic region as National Sales Manager. Prior to his current role, Roman was Business Manager for Growth Emerging Markets (Eastern Europe, Russia, MEA).
Roman has a Master’s degree in Pharmacy and is fluent in English and Russian. He is currently based in Stockholm, Sweden.
Roman has a Master’s degree in Pharmacy and is fluent in English and Russian. He is currently based in Stockholm, Sweden.
Jason Lau
Product Manager,
Commercial
Targeting at Clarivate
Targeting at Clarivate
Jason manages Clarivate’s commercial targeting solution for the European market, which provides facility-level data and hospital profiling capabilities. He works closely with medtech, pharmaceutical, and consulting companies seeking to better identify commercial opportunities in healthcare markets. Previously, Jason was a medtech market intelligence team manager at Clarivate, specializing in minimally invasive therapies, and has authored market research reports on various endoscopy markets.
Jason has been featured on Med Device Online and invited to speak at various industry events, such as MedForce Europe, 10x Medical Device Conference, and MD&M East. Jason is currently based in Toronto, Canada.
Jason has been featured on Med Device Online and invited to speak at various industry events, such as MedForce Europe, 10x Medical Device Conference, and MD&M East. Jason is currently based in Toronto, Canada.
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