把握日新月异的商标环境
从知识产权情报的视角发现趋势、挑战和机遇
21世纪之初，全球互联网普及率不到7%。而如今，我们已经生活在一个万物互连的数字化时代，全球有将近 60% 的人都在使用互联网。毫无疑问，科技发展已经改变了企业、政府机构以及整个社会的运行方式。
在本报告中，我们将探讨虚拟世界的最新发展将如何影响品牌建立与保护。我们还将回顾 2021年全球范围内的商标活动，揭示主要国家/地区商标活动的显著趋势，预测未来的发展方向；此外，报告还将阐明知识产权、品牌及商标领域专业人士如何利用知识产权情报，更加明智地做出战略性商业与品牌决策。
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