[Webinar] 
Build Stronger Community Connections

May 12, 2026 | 12:00 PM ET / 6:00 PM CET
Engagement Beats Promotion: 
A Community-Centered Approach to Marketing 
You work hard to promote your library’s programs, services and value. Yet despite your best efforts, some community members still don’t fully understand or engage with what the library offers.

Why does this happen and what can you do differently?
In this session, you’ll learn how to:
 
  • Shift from promotion-driven marketing to engagement-led strategies
  • Share power with partners to enhance how your library is perceived
  • Build meaningful relationships that drive awareness, participation, and advocacy
Sign up here

Register here

HIDDEN FIELDS BELOW

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Panelists 

The session will be presented by Audrey Barbakoff, EdD, MLIS, CEO of Co/Lab Capacity LLC, who brings deep expertise in library leadership, community engagement and collaborative capacity-building.

Audrey Barbakoff

EdD, MLIS, CEO of Co/Lab Capacity LLC

Lisa Honcharuk

Senior Event Manager, Academia & Government, Clarivate